"The response is overwhelming. I have just come home from Shanghai and Beijing where the app is used with Augmented Reality in shops. The shop sellers are overjoyed. They have never seen anything like it—many times the presentations are a tipping point in the sale. People are talking about a wow-feeling, partly because of virtually getting to see inside the product that is physically in front of them, and partly because of getting to experience something completely new in the presentation. The app is also revolutionised at exhibitions. Visitors stay, look and want to integrate. We have had entire delegations in the stand where everyone wants to try out the app and experience the inside of our products. Because Blueair is associated with technological leadership, that feeling, and our trademark, are strengthened by us using Augmented Reality in meetings with customers and shop sellers. ”
Project: Säljstöd, e-handel B2B, återförsäljarportal mm
Production year: Start oktober 2012
Technology: Augmented Reality app for Apple iOS (iPhone and iPad) and Android pads and phones.
Henrik Fernsund, Brand Manager Blueair AB